In making the Avalon, there were a few manufacturing challenges, which prolonged the total project time to around 25 months. In this blog post, I hope to shed some light on some of the difficulties we had in making the Avalon, as well as the general design choices that we made.

WindUp has turned into a pilgrimage for small and independent watch brands, and enthusiasts alike. This was the first time we attended WindUp together (Cullen attended the San Francisco WindUp in May of this year), and I confidently say that this will not be our last time attending.

When our parts arrive from our suppliers and we have hundreds of orders waiting to be fulfilled, we say goodbye to all semblances of leisure and sleep, and begin a weeks-long process of assembly.

A little over a week ago, Cullen and I returned from a two-week tour of the Northeast. We hit Toronto, Ottawa, New York City, and Boston, in that order. It was certainly great to have a change of scenery and to meet the local watch communities in those cities.

Unfortunately, the veil has been pulled so far over the markets eyes that even highly intelligent people still believe the lies and deception perpetuated by large corporations who have only one goal: to make money.

We still have a long and winding road ahead of us and while we know we will stumble, we look forward to learning, growing and building even better watches in year two. Let the story begin...

The beauty of collecting watches is that everyone’s journey is both personal and unique. One of the reasons why I wanted to share my story is so that I can hear about yours. What was your journey like?