Unfortunately, the veil has been pulled so far over the markets eyes that even highly intelligent people still believe the lies and deception perpetuated by large corporations who have only one goal: to make money.
We still have a long and winding road ahead of us and while we know we will stumble, we look forward to learning, growing and building even better watches in year two. Let the story begin...
The beauty of collecting watches is that everyone’s journey is both personal and unique. One of the reasons why I wanted to share my story is so that I can hear about yours. What was your journey like?
For a big company at the top that has something to lose, the only thing more important than making a kick-ass watch is having a sustainable business.
Last week, I tried to demystify the driving force behind luxury goods by wearing an “expensive” watch for a week. This is what I found:
In designing the Retrospect, we sought to create something from the ground up that has its own unique identity, but at the same time channels the spirit of our favorite dive watches from the past.
Not only has it been a monumental year for us, but this year, we’ve also seen a substantial growth in microbrand lovers.
Marcel Duchamp’s Fountain posed a similar question to the art world in 1917: What is art?
One of the main inspirations for the Contrail was one of our favorite watches of all time, the Sinn 104. In our research, we’ve seen the 104 referred to as a pilot, a diver, or as it says on their website, an “instrument” watch. While the 104 is officially deemed an “instrument watch”, its 200m water resistance suggests that it was designed with water-resistance in mind, perhaps even originally intended to be a diver.