Posts in Technical
Designing the Avalon - Two Years in the Making

In making the Avalon, there were a few manufacturing challenges, which prolonged the total project time to around 25 months. In this blog post, I hope to shed some light on some of the difficulties we had in making the Avalon, as well as the general design choices that we made.

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Retrospective: A Week With a Luxury Watch

Last week, I tried to demystify the driving force behind luxury goods by wearing an “expensive” watch for a week. This is what I found:

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STP 1-11 vs ETA 2824

You can find watches that costs $450 all the way to $2500, all with the exact same movement. Do you know what you are really paying for when you pay a $2000+ premium on a watch?

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