Posts in General
Our Favorite Independent Brand Releases of 2018

Part of the reason why I wrote that article is because I am a watch enthusiast before an entrepreneur. I started this company with Cullen because of my love for watches. I thought that maybe, just maybe, if I started a watch company, it would curb the buying habits, but alas, that has proven to be totally false.

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Designing the Avalon - Two Years in the Making

In making the Avalon, there were a few manufacturing challenges, which prolonged the total project time to around 25 months. In this blog post, I hope to shed some light on some of the difficulties we had in making the Avalon, as well as the general design choices that we made.

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WindUp, WindDown

WindUp has turned into a pilgrimage for small and independent watch brands, and enthusiasts alike. This was the first time we attended WindUp together (Cullen attended the San Francisco WindUp in May of this year), and I confidently say that this will not be our last time attending.

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Retrospective III: A Watch Collector's #WIStory

The beauty of collecting watches is that everyone’s journey is both personal and unique. One of the reasons why I wanted to share my story is so that I can hear about yours. What was your journey like?

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Trieste Limited Edition: Tropical Brown

The Tropical Brown variant is perfect for the lover of all things vintage. Its gilt hands and indices are a perfect compliment to its matte-textured tropical brown dial. A rich brown bezel insert makes the watch uniquely understated with just the right amount of color. This is the perfect watch to greet the fall colors with, making way for winter.

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The Sad Truth About Microbrands

There was a recent debacle in the microbrand world that has brought to light many of the issues that microbrands frequently face. From sourcing a factory to raising the funds to buy the product, microbrands are at the mercy of these Chinese factories

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