Designing the Contrail

One of the main inspirations for the Contrail was one of our favorite watches of all time, the Sinn 104. In our research, we’ve seen the 104 referred to as a pilot, a diver, or as it says on their website, an “instrument” watch. While the 104 is officially deemed an “instrument watch”, its 200m water resistance suggests that it was designed with water-resistance in mind, perhaps even originally intended to be a diver.

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The True Value of Swiss Made and Branding

Unfortunately, the veil has been pulled so far over the markets eyes that even highly intelligent people still believe the lies and deception perpetuated by large corporations who have only one goal: to make money.

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Retrospective III: A Watch Collector's #WIStory

The beauty of collecting watches is that everyone’s journey is both personal and unique. One of the reasons why I wanted to share my story is so that I can hear about yours. What was your journey like?

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Retrospective: A Week With a Luxury Watch

Last week, I tried to demystify the driving force behind luxury goods by wearing an “expensive” watch for a week. This is what I found:

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To Homage or Not To Homage?

Marcel Duchamp’s Fountain posed a similar question to the art world in 1917: What is art?

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Trieste Limited Edition: Tropical Brown

The Tropical Brown variant is perfect for the lover of all things vintage. Its gilt hands and indices are a perfect compliment to its matte-textured tropical brown dial. A rich brown bezel insert makes the watch uniquely understated with just the right amount of color. This is the perfect watch to greet the fall colors with, making way for winter.

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The Sad Truth About Microbrands

There was a recent debacle in the microbrand world that has brought to light many of the issues that microbrands frequently face. From sourcing a factory to raising the funds to buy the product, microbrands are at the mercy of these Chinese factories

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STP 1-11 vs ETA 2824

You can find watches that costs $450 all the way to $2500, all with the exact same movement. Do you know what you are really paying for when you pay a $2000+ premium on a watch?

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