Nodus Tour 2019

Although these friendships may have started online, we want to make sure that they continue in the real world. As such, the Nodus Tour will be expanded in the coming years, where will we be going to more cities around North America, and even bringing the tour to Asia and Europe.

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Turning Two Years Old

Just over two years ago, we hit “publish,” and our website went live. For the first time in both our lives, Cullen and I were a part of building something bigger than ourselves. Being the two young and naïve entrepreneurs that we were (and still are), we could not have predicted the tumultuous journey that we’ve been on 730 days later.

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Wesley KwokComment
Our Favorite Independent Brand Releases of 2018

Part of the reason why I wrote that article is because I am a watch enthusiast before an entrepreneur. I started this company with Cullen because of my love for watches. I thought that maybe, just maybe, if I started a watch company, it would curb the buying habits, but alas, that has proven to be totally false.

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Designing the Avalon - Two Years in the Making

In making the Avalon, there were a few manufacturing challenges, which prolonged the total project time to around 25 months. In this blog post, I hope to shed some light on some of the difficulties we had in making the Avalon, as well as the general design choices that we made.

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WindUp, WindDown

WindUp has turned into a pilgrimage for small and independent watch brands, and enthusiasts alike. This was the first time we attended WindUp together (Cullen attended the San Francisco WindUp in May of this year), and I confidently say that this will not be our last time attending.

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Designing the Contrail

One of the main inspirations for the Contrail was one of our favorite watches of all time, the Sinn 104. In our research, we’ve seen the 104 referred to as a pilot, a diver, or as it says on their website, an “instrument” watch. While the 104 is officially deemed an “instrument watch”, its 200m water resistance suggests that it was designed with water-resistance in mind, perhaps even originally intended to be a diver.

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The True Value of Swiss Made and Branding

Unfortunately, the veil has been pulled so far over the markets eyes that even highly intelligent people still believe the lies and deception perpetuated by large corporations who have only one goal: to make money.

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Retrospective III: A Watch Collector's #WIStory

The beauty of collecting watches is that everyone’s journey is both personal and unique. One of the reasons why I wanted to share my story is so that I can hear about yours. What was your journey like?

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Retrospective: A Week With a Luxury Watch

Last week, I tried to demystify the driving force behind luxury goods by wearing an “expensive” watch for a week. This is what I found:

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